AI-Based Personalization Provides 10%+ Revenue Uplift
From emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers only muddies the waters for consumers, leading to lower conversion and rising cart abandonment rates. How can retailers cut through the clutter and stand out to their customers? A top 10 U.S. department store chain sought an answer to this question. With more than 1,000 brick-and-mortar locations and a growing focus on online channels, this major retailer sought to not just bring more visitors to its online storefront, but to meaningfully engage them once they arrived. To support the relevant, contextual customer engagement it envisioned, the retailer knew that it needed a different solution, one that could take advantage of advancements in data science to deepen customer relationships, brand affinity, and loyalty in real-time.
23 September 2020