Many local businesses struggle to stand out online, missing out on new customers and growth opportunities. Confusing jargon and wasted marketing spend only add to the frustration. This guide offers a clear, step-by-step solution to help any business thrive digitally. Created by Yell Business, the UK’s No. 1 for managed digital advertising, with over 50 years’ experience and trusted by hundreds of thousands of businesses. In this guide, you'll learn how to: • Build a strong online presence: Optimise websites, business profiles, and social media for maximum local visibility.   • Avoid common pitfalls: Identify and sidestep the most frequent digital marketing mistakes holding businesses back.   • Measure and improve results: Track key metrics and use practical tools to refine marketing efforts for real growth.

Many local businesses struggle to stand out online, missing out on new customers and growth opportunities. Confusing jargon and wasted marketing spend only add to the frustration. This guide offers a clear, step-by-step solution to help any business thrive digitally. Created by Yell Business - company No1 for managed digital advertising for local businesses in the UK*, with over 50 years’ experience and trusted by hundreds of thousands of businesses. In this guide, you'll learn how to: • Build a strong online presence: Optimise websites, business profiles, and social media for maximum local visibility.   • Avoid common pitfalls: Identify and sidestep the most frequent digital marketing mistakes holding businesses back.   • Measure and improve results: Track key metrics and use practical tools to refine marketing efforts for real growth.

Over the last few years, enterprise technology leaders worldwide have been dealing with disruptive forces which created a global pressure and urgency to innovate to a degree that we haven’t seen in decades. When the global Covid-19 pandemic hit, businesses responded by investing heavily in emerging technologies to help them deliver new solutions at breakneck speed, with CIOs in the driving seat.

Over the last few years, enterprise technology leaders worldwide have been dealing with disruptive forces which created a global pressure and urgency to innovate to a degree that we haven’t seen in decades. When the global Covid-19 pandemic hit, businesses responded by investing heavily in emerging technologies to help them deliver new solutions at breakneck speed, with CIOs in the driving seat.