Many local businesses struggle to stand out online, missing out on new customers and growth opportunities. Confusing jargon and wasted marketing spend only add to the frustration. This guide offers a clear, step-by-step solution to help any business thrive digitally. Created by Yell Business, the UK’s No. 1 for managed digital advertising, with over 50 years’ experience and trusted by hundreds of thousands of businesses. In this guide, you'll learn how to: • Build a strong online presence: Optimise websites, business profiles, and social media for maximum local visibility.   • Avoid common pitfalls: Identify and sidestep the most frequent digital marketing mistakes holding businesses back.   • Measure and improve results: Track key metrics and use practical tools to refine marketing efforts for real growth.