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• What is the biggest challenge in relation to driving impact through your current approach to marketing? (max 1)

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  Measuring ROI — “We’re struggling to clearly measure the impact of our PR efforts."Target audience reach — “We’re not getting enough traction in the right market segments.”Message consistency — “We have trouble maintaining a consistent narrative across channels.”Industry-specific expertise — “Our agency doesn’t fully understand our technical market.”Limited resources — “Our team is small, so execution is slow and reactive.”Media relationships — “We’re not getting enough coverage in key publications.”Content quality — “We need more compelling stories that resonate with our audience.”Speed to market — “We can’t respond quickly enough to industry news opportunities.”
• Are you looking to address this in some way and when? (max 1)

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  Within the next 3 months In 6–12 months We’re reviewing options now Sometime in the next year No immediate plans
• Would you be more of a decision maker or more of a recommender when it comes to marketing activities? (max 1)

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  I’m the final decision maker I sign off on the budget I recommend options to leadership I’m part of the evaluation team I just execute what’s decided above me This isn’t part of my remit
• Do you already have a PR agency in place, and if so which provider are you working with? (max 1)

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  Yes — working with [Named Agency]Yes — but looking for alternativesNo — we manage PR entirely in-houseNo — PR hasn’t been a focus until now
• Would you be happy for someone from Publitek to reach out to you with a bit more information about their services, approach and the offer of a complimentary ‘insights and discovery’ session specific to your business? (max 1)

  Please select...

  Yes, that would be great No, we’re happy with our current arrangement

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