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• Budget “Have you set aside a budget for upgrading your LED or display technology this year?” Possible answer prompts: (max 1)

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  We have a budget planned, but we’re still deciding where to allocate it.We’re exploring options and trying to understand typical investment levelsYes, we’ve ringfenced funds specifically for LED upgrades.Not yet, but we expect budget to open up in the next quarterWe’re working within a tight budget, so understanding ROI is importantNo plans - disqualify
• Authority “Aside from yourself, are there others who would want to review options or see a demo before moving forward?” Possible answer prompts: (max 1)

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  Yes, our creative team would want to see how content looks on the panelsWe’d need to involve our operations or touring teamMy manager usually wants to validate the commercial sideOur AV crew always wants hands-on testingIt depends on the project — sometimes it’s just meNot involved - disqualify
• Need “Are there any upcoming projects or client demands that your current LED stock can’t fully support?” Possible answer prompts: (max 1)

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  Yes — we have shows requiring finer pixel pitch or more accurate colourWe’re seeing more demand for creative shapes or curvesWe need panels that are lightweight for fast touring setupsBrightness control is becoming more important for mixed lighting environmentsNot at the moment, but we expect more complex requests this year
• Timing “Do you have any upcoming events or productions that would benefit from newer, higher-performance LED panels?” Possible answer prompts: (max 1)

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  Yes — we have several large shows coming up where quality really mattersWe’re preparing for an upcoming theatre or conference seasonWe’re expanding our rental offering and want better reliabilityWe’re still assessing our schedule, but we expect demand to rise soonWe want to avoid last-minute equipment shortages, so planning ahead is keyNot in the next 12 months - disqualify

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