Martech Tracker

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

In short, Adobe is everywhere, and we’re changing the world through digital experiences.


2023 Digital Trends - APAC in Focus

From our findings, 2023 is a year of opportunity for businesses ready to take customer-centricity to the next level. We found brands that prioritised investments in the speed, scale and efficiency of their content creation capabilities and workflow can expect to succeed. 


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Avoid these 6 common branding mistakes—and unleash your full potential

This workbook highlights that there are concrete steps you can take to avoid these common pitfalls in the future—and recover from any previous missteps. These exercises will help you vault over common tripwires and unleash your digital brand’s full potential.

  • Forgetting to differentiate your brand
  • Adopting the wrong trends
  • Not understanding your audience
  • Undermining your own brand
  • Putting your stakeholders before your audience
  • Setting unrealistic goals engagement


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