B2B wholesale sales and operations come with unique challenges across sales, marketing, operations and IT departments. The elevated level of selling and customer service required to serve retail partners requires cross-functional collaboration that often relies on tools built for the B2C environment. Elastic Suite is a central streamlined platform designed for B2B commerce, built to solve a brand’s unique points of chaos within the wholesale retail environment. In this free whitepaper you will learn how your brand overcomes the 5 most important e-commerce dilemmas.

The ebook "Top five challenges for retailers in 2024" discusses the impact of economic uncertainty, e-commerce profitability, employee engagement, technology integration, and cybersecurity on the retail industry.

Established retailers face the challenge of maintaining digital trust while meeting customer expectations in the ecommerce era. Brooks Running, a century-old brand, successfully transitioned to ecommerce by implementing an AI-driven fraud detection strategy, reducing chargebacks by 92% and striking a balance between security and customer experience, ultimately preserving its brand reputation and expanding into new markets.