There’s a whole lot of powerful data out there, but are brands making the most of it? With data scattered across touchpoints and systems, the key to better understanding your customers and your own business is herding it all into one place. This is where the composable CDP comes in. It centralises internal and external data sources, including audience, products, finances, marketing and operations. The result? A complete picture of your audience and your business that removes data silos, powers actionable insights and drives strategic decision-making. This Campaign expert report, in partnership with Making Science, explores how a composable CDP enables a data-driven approach across your entire brand, and delivers more effective, unifying data to better understand your audience in an omnichannel landscape.

The 2024 State of The CDP offers a comprehensive overview of the evolving landscape and trends shaping the Customer Data Platform industry. This fifth edition provides a valuable resource for businesses seeking to enhance their data-driven strategies, understand market forces, and maximize the potential of their customer relationships. Download your copy of the 2024 State of the CDP and discover key trends around AI, Real-time data, Data Privacy, Efficiency, and notable key findings, including:

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Data can be key to solving business problems, but only if decision-makers have the ability to access it while it’s still relevant. Finding out what action should be taken now is more important than determining what should have been taken yesterday. CDOs are under pressure to manage vast amounts of data at an unprecedented pace: delivering data and insights in real-time is important across every type of business and in every aspect of those businesses.