To understand the quality of your data, we offer a free Health Check - an assessment of your customer data to understand how accurate it is and where improvements can be made. Data Security - All files will be transferred securely, and all data is encrypted during processing. Once completed, Sagacity’s team will talk you through the results and the potential costs for any updates that may be required. The report will indicate things such as: How can Sagacity help with data issues (if prompted by the prospect). Problem 1 - Ensuring Data is Accurate and Up to Date in Real Time → helps you achieve Operational Efficiency & Effectiveness Sagacity's focus on data accuracy and compliance can help brands to maintain customer trust, minimising the risks & reduce wasted spending. Problem 2 - Removing duplication & utilising data from other parts of the business to complete records → helps you achieve Seamless Omnichannel Experience Sagacity's solutions can assist in eliminating data silos and ensuring comprehensive customer records to facilitate a smooth integration process. Problem 3 - The ability to deliver highly relevant, personalised and efficient communications → helps your company have Customer-Centric Approach Sagacity's expertise in data-driven personalised messaging can further boost digital engagement, targeting specific individuals, and enhancing the online experience. Problem 4 - Enhancing data to gain deeper insights, enabling communications across as many channels as possible and identifying sales opportunities → helps you Maximise Customer Lifetime Value Sagacity's data enhancement services can uncover deeper customer insights, enabling personalised offers and identifying cross-selling opportunities, thereby driving customer-centric growth. While also enabling brands to engage with their customer across ALL channels by completing customer records missing contact details.

Data is at the center of every application, process, and business decision—it’s the fuel for innovation and business growth. Advanced analytics, machine learning (ML), artificial intelligence (AI), and now generative AI have put a renewed emphasis on extracting value from data. But harnessing the value of your data isn’t easy. Managing diverse use cases, data types, and evolving needs requires more than a single database, data lake, warehouse, or business intelligence service. It requires thinking holistically and understanding how to make your data work together so you can put it to work for your organization. We encourage you to look first at the problem area you want to address and the outcomes you want to achieve. From there, work backward to understand how you can use data and AI to drive results in the targeted area. The eight solution areas covered here offer prime opportunities to use your data to transform functions and capabilities across your organization.

There’s a whole lot of powerful data out there, but are brands making the most of it? With data scattered across touchpoints and systems, the key to better understanding your customers and your own business is herding it all into one place. This is where the composable CDP comes in. It centralises internal and external data sources, including audience, products, finances, marketing and operations. The result? A complete picture of your audience and your business that removes data silos, powers actionable insights and drives strategic decision-making. This Campaign expert report, in partnership with Making Science, explores how a composable CDP enables a data-driven approach across your entire brand, and delivers more effective, unifying data to better understand your audience in an omnichannel landscape.