Data is at the center of every application, process, and business decision—it’s the fuel for innovation and business growth. Advanced analytics, machine learning (ML), artificial intelligence (AI), and now generative AI have put a renewed emphasis on extracting value from data. But harnessing the value of your data isn’t easy. Managing diverse use cases, data types, and evolving needs requires more than a single database, data lake, warehouse, or business intelligence service. It requires thinking holistically and understanding how to make your data work together so you can put it to work for your organization. We encourage you to look first at the problem area you want to address and the outcomes you want to achieve. From there, work backward to understand how you can use data and AI to drive results in the targeted area. The eight solution areas covered here offer prime opportunities to use your data to transform functions and capabilities across your organization.

There’s a whole lot of powerful data out there, but are brands making the most of it? With data scattered across touchpoints and systems, the key to better understanding your customers and your own business is herding it all into one place. This is where the composable CDP comes in. It centralises internal and external data sources, including audience, products, finances, marketing and operations. The result? A complete picture of your audience and your business that removes data silos, powers actionable insights and drives strategic decision-making. This Campaign expert report, in partnership with Making Science, explores how a composable CDP enables a data-driven approach across your entire brand, and delivers more effective, unifying data to better understand your audience in an omnichannel landscape.

The whitepaper explores how to collect, orchestrate, and analyze industrial data at scale using advanced edge computing and AI technologies, highlighting SECO’s Intel-based Palladio systems and Clea software suite.