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The challenge of change: Building Excellent launches in the post-pandemic environment

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Pharma Ignite, in partnership with IQVIA, examines the impact that the global COVID-19 pandemic has had on Launch Excellence and how we can expect it to impact launches in the future.


Read now for insights into:


  • How the post-pandemic launch environment has changed and how the pharma industry is recovering
  • Today’s launch fundamentals and how they have transformed since COVID
  • The trends shaping future Launch Excellence criteria
  • How future Launch Excellence can be achieved


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