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From Clicks to Customers: A Beginner’s Guide to Digital Marketing for Local Businesses

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Many local businesses struggle to stand out online, missing out on new customers and growth opportunities. Confusing jargon and wasted marketing spend only add to the frustration. This guide offers a clear, step-by-step solution to help any business thrive digitally.

Created by Yell Business, the UK’s No. 1 for managed digital advertising, with over 50 years’ experience and trusted by hundreds of thousands of businesses.

In this guide, you'll learn how to:

• Build a strong online presence: Optimise websites, business profiles, and social media for maximum local visibility.  
• Avoid common pitfalls: Identify and sidestep the most frequent digital marketing mistakes holding businesses back.  
• Measure and improve results: Track key metrics and use practical tools to refine marketing efforts for real growth.

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