The ROI of AI Report

New Research Alert: How AI Drives B2B Sales Success! AI is transforming B2B sales, and our latest ROI of AI report breaks down exactly how. As the landscape grows more complex, sales teams are turning to AI, but HOW exactly does AI support sales activities? LinkedIn partnered with market research experts Ipsos to uncover exactly how AI supports day-today sales activities, like providing creativity when writing personalized outreach, or reducing human error when searching for leads.

We uncovered some compelling proof points, such as:

Sellers who exceed their quota are 2.5x more likely to use AI daily
Sellers who have improved response rates by using AI see an average lift of 28%.
69% of sellers reporting an average reduction of one week in their sales cycle thanks to AI.
38% of sellers using AI to research leads and companies reporting significant improvement and save over 1.5 hours per week

The data tells a clear story - embracing AI is no longer optional. It’s a game-changer for revenue-driving professionals and, and now we know the most impactful ways to deploy AI for success. Discover how LinkedIn Sales Navigator can help your team unlock the full potential of AI and transform your sales strategy.

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The human premium: Leadership beyond the algorithm

AI disruption is accelerating, yet many organisations struggle to build trust and align people with technology, resulting in stalled transformation and workforce uncertainty. This report reveals how to bridge the gap and unlock the full potential of AI-driven change. Drawing on insights from 2,000 C-suite executives across 13 countries, and produced by the Adecco Group, this report offers globally trusted expertise. In this report, you'll learn how to: - Build trust for transformation: Implement strategies that foster employee confidence and engagement during AI adoption. - Align people and technology: Use data and human oversight to accelerate skills development and organisational agility. - Measure and enhance adaptability: Track trust and soft skills to drive better business outcomes and future-proof the workforce.

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The ServiceNow Field Guide to AI Workflows for ITSM

A practical, executive-friendly guide to implementing AI-powered workflows in ServiceNow that deliver real ROI—today. This field guide walks IT leaders through 10 proven workflows across incident, problem, change, and asset management, showing how to move from manual processes to AI-driven automation using ServiceNow’s native AI capabilities and integrated tools. You’ll learn: