THE ROI of AI

B2B sales teams are struggling to hit targets as deals stall and competition intensifies, with outdated processes wasting time and missing key opportunities. The right AI strategy can transform these challenges into a competitive advantage—this report reveals how.

Drawing on LinkedIn data, expert insights, and a global Ipsos survey of 1,250 sales professionals, this report delivers trusted, actionable intelligence from industry leaders.

In this report, you'll learn how to:

Unlock sales efficiency: Discover how AI streamlines workflows, automates research, and frees up time for high-value client interactions.
Boost outreach impact: Learn how AI-driven personalisation lifts response rates and helps you engage decision-makers more effectively.
Accelerate deal cycles: See how AI-powered CRM integration shortens sales cycles and empowers teams to close more deals.

Read the Report

Your company email address

Q1: How are you currently measuring ROI for tools that support your sales team? (max 1)
Q2: Are you the one who would typically evaluate or approve sales tech investments like Sales Navigator? (max 1)
Q3: What are the biggest challenges your sales reps face today? (max 1)
Q4: Are you currently evaluating any new sales tech or AI platforms this quarter? (max 1)

Opt In?

Berne Media may store and process my information. For details, see the Privacy Notice.
By clicking submit, you consent to allow LinkedIn to store and process the information submitted to provide you the content requested. They are subject to LinkedIn's Terms and Conditions.

Please complete all required fields to access the content!

Workforce Trends 2026

Many organisations struggle to keep pace with rapid workforce changes, risking talent loss and stalled growth. Unmet expectations around flexibility, upskilling, and wellbeing can erode engagement and retention. This report reveals actionable solutions for building a resilient, future-ready workforce. Based on surveys of 37,500 workers and 2,000 C-suite executives across 31 countries, this report delivers globally trusted insights. In this report, you'll learn how to: • Build workforce agility: Implement strategies that balance technology investment with human-centric approaches. • Attract and retain top talent: Personalise flexibility, pay, and development to meet diverse employee needs. • Foster inclusion and wellbeing: Embed ESG, inclusion, and mental health support into everyday work culture.

The ServiceNow Field Guide to AI Workflows for ITSM

A practical, executive-friendly guide to implementing AI-powered workflows in ServiceNow that deliver real ROI—today. This field guide walks IT leaders through 10 proven workflows across incident, problem, change, and asset management, showing how to move from manual processes to AI-driven automation using ServiceNow’s native AI capabilities and integrated tools. You’ll learn:

How Modern GBS is Becoming the Backbone of AI-First Enterprises

Modern businesses face fragmented operations, siloed teams, and outdated processes that stifle growth and innovation. These challenges lead to inefficiency, poor user experiences, and missed opportunities. This ebook reveals how next-generation Global Business Services (GBS) can transform these pain points into competitive advantage. Created by Genpact, a global leader in advanced technology services, this ebook draws on real-world expertise and proven results for leading enterprises worldwide. In this ebook, you'll learn how to: